Creating and Using Offers

UserWise in-game offers provide the means to deliver over-the-air offers to segments (or all) of your player audience.

An offer is comprised of UI configuration elements (title, body, & images), and and content such as items and currency.  The main difference between an in-game message and an offer is the content that is attached to the offer.

Payment Type

What is the Payment Type

The payment type is what the player will be using to pay for the offer, either an In-App Purchase (real money) or a Virtual Currency. 

In-App Purchases are set up in your Products under Settings. These include the information that your game will be expecting, and include the name you'll see in UserWise (example $19.99) for ease of scheduling, and the associated iOS and Android IDs that your game will be expecting. 

Virtual Currencies are set up in Currencies under Settings. These include the name you'll see in UserWise (example: "Halloween Pumpkins") and the ID that your game will be expecting (example: ("EventCurrency_HalloweenPumpkins"). 

Easily pick between which Payment Type the Offer will be using, and if using a Virtual Currency, pick your currency and amount required for the Offer.

Offer Type

What is included in Offer Type?

Under Offer Type, you can include in-game content in your Offer, which can include items and currency.

Managing Items/Currencies

App items and currencies are similar, in theory. They both act as definitions of anything within your game. Also, both require an ID that is sent to your game as a way to identify the item or currency. Meaning, instead of telling the game to give a user 1x "Sword of Chaos", we rather tell them to give them a 1x "item_sword_of_chaos" or maybe 1x "101", if that is the ID your game would be expecting.

A currency is any soft or hard currency that pertains to your specific game.  Imagine coins, gold, or diamonds.  Currencies may have different singular and plural forms to the name (e.g. coin/coins, diamond/diamonds). You can edit your game's currencies in UserWise using Currencies in Settings.

An item is any other item that does not fall under the currency category (for example: usable items, boosters, cosmetic items, etc.). You can manage your game's items in UserWise under Items in Settings.

Creating the Offer

As with other pieces of Campaign content, an offer must be created within a Campaign.  Therefore, start by creating a new campaign. Once you've set up your Campaign according to your game's requirements, open the Content Builder of the Campaign, select "+ Add Content" and choose Offer.

Start from Template or Start from Scratch

Starting from scratch will give you a completely blank Offer to start with. If you've spent time crafting up a really great Offer, click the dropdown of the "Save Offer" button and choose "Save as New Template" to save your filled out Offer for future use!

Below is an example of a simple offer for a $4.99 In-App purchase of Hammer Removal boosters and 100 coins. 

Once you've set your Offer's Basic Settings of internal name and any additional targeting (segmentation) and scheduling details, create the meat of the offer.

Remember, your base targeting and scheduling is created via the Campaign and the Offer lives within the campaign and can further segment down if you'd like to offer different offers to different segments.

Fill out the Offer Content of in-game title, body, and images used for portrait and landscape.  Finally, select the app bundle (price, items, currencies) that comprise the offer.

Click Save and the "<" to return to the Content builder and the "<" again to return to your Campaign and see your Offer scheduled within the Campaign.

That's it! Once it's time to deliver the offer, the user will receive it!