UserWise in-game offers provide the means to deliver over-the-air offers to all, or segments, of your player audience.
An offer is comprised of UI configuration elements (title, body, & images), and an app bundle. The main difference between an in-game message and an offer is the app bundle that is attached to the offer.
What are App Bundles?
App bundles are bundles of in-game content configured at the app level. A bundle is comprised of currencies, items, a product definition (aka price-point), and a name.
Managing App Items/Currencies
App items and currencies are similar, in theory. They both act as definitions of anything within your game. Also, both require an ID that is sent to your game as a way to identify the item or currency. Meaning, instead of telling the game to give a user 1x"Sword of Chaos", we rather tell them to give them a 1x"sword-of-chaos" or maybe 1x"101", if that is the ID your game would be expecting.
A currency is any soft or hard currency that pertains to your specific game. Imagine coins, gold, or diamonds. Currencies may have different singular and plural forms to the name (e.g. coin/coins, diamond/diamonds). You can edit your game's currencies by visiting the currencies settings page.
An item is any other item that does not fall under the currency (e.g. Sword of Chaos, a backpack, ...). You can manage your game's items by visiting the items settings page.
Managing App Products
App products are a means to giving a price-point (e.g. 4.99) a matching PlayStore ID and App Store ID (matching products defined in those stores for IAPs). These are used when delivering offers to give IAP ID and Pricing information for offer displaying.
You can edit your game's products by visiting the products settings page.
Managing App Bundles
Finally, once you have properly configured any required currencies, items, and product definitions for a bundle you then can create the bundle itself. You can manage your game's bundles by visiting the bundles settings page, or you can also create a bundle while creating offers within a campaign.
Creating the Offer
As with other pieces of campaign content, an offer must be created within a campaign. Therefore, start by creating a new campaign. Once you've set up your campaign according to your game's requirements, create the offer on the campaign's content tab.
Once you've set your offer's basic scheduling and targeting (segmentation) details, you then create the meat of the offer.
Give your offer an in-game title, body, and images used for portrait and landscape. Finally, select the app bundle (price, items, currencies) that comprise the offer.
That's it! Once it's time to deliver the offer, the user will receive it!